PRODUCT LAUNCHES

IMPACT

Global spending on new technology is predicted to increase by 2.4% to $364 billion in 2016 [1]. 

Deloitte suggests that the steady increase in the number of privately funded companies will lead to the rapid development of new products and platforms [2].

CYTORA PRODUCT LAUNCH DATASET

We use a hybrid approach of machine learning paired with a rules-based methodology to objectively capture product launches occurring globally across any type of company or sector. Available as a historical dataset and real-time news feed.

Our data includes:

  • Location of product launch
  • Sectors and companies affected