15
.
09
.
2026

The Rekeying Trap: Why Insurance Needs to Stop Making Agents Do the Same Work Twice | Luke Bills

What if you could eliminate the tedious data rekeying that eats up agents' days and instead focus on what truly matters: understanding risk and serving clients?

In this episode of Making Risk Flow, host Juan de Castro sits down with Luke Bills, President of Independent Agent Distribution at Liberty Mutual, to explore how AI and automation can remove friction from insurance workflows. They discuss how technologies such as email-to-quote, API-driven processes, and SubmissionLess can eliminate repetitive data rekeying and streamline risk submissions. Luke explains why insurers should decouple intake channels from underwriting processes and use risk complexity, not premium size alone, to determine how submissions are handled. 

The conversation also explores how AI can amplify the value of independent agents by freeing them to focus on risk management, client relationships, and growth. Finally, Juan and Luke examine the importance of responsible AI governance, including model validation, privacy, human oversight, and cross-functional collaboration, when deploying AI across the insurance industry.

Get the latest from Making Risk Flow

Subscribe for new episodes, insights & events
Thank you for subscribing to our newsletter.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.