We set out to create a visual identity that represents the future we are building: where risks flow frictionlessly enabling commercial insurers to scale underwriter judgment across a much larger volume of risks, decouple premium growth from expense growth and concretely reduce the protection gap.
We chose to work with a creative team at Embacy to bring these concepts to life through our brand.
Our new imagery focuses on risks seamlessly moving through different end-to-end flows enabling underwriters to receive decision-ready risks, providing senior management visibility and control over the target portfolio and enabling insurers to give brokers better, faster service.
Digital risk flows streamline multiple workflows from onboarding new risks, to renewing existing customers and servicing mid-term adjustments. Streamlining these flows create capacity for underwriters to focus more time on decisionmaking, strengthening broker relationships and forward-looking portfolio strategy.
The different types of flows reflect the platform’s unique configurability to each insurer, enabling them to encode their own schemas, define their business rules and integrate data sources to accelerate competitive differentiation and improve agility.
Richard Hartley, Co-founder and CEO of Cytora: “Our new brand identity marks an exciting point of our mission. Cytora is powering the global risk workflows of many of the market-leading commercial insurers. Our mission is to enable a bigger, more impactful insurance industry and we are passionate about achieving this goal. Thank you to our community of customers and partners for your continued support.”
